With reference to your case study, consider how media industries are making use of advantages in digital technology.

Paragraph 1: Digital Cinema
Paragraph2: The Internet, legal film downloading
Paragraph 3: CGI & SFX
Paragraph 4: Blu Ray, HD TV
Paragraph 5: Convergence
Paragraph 6: Multi-platform advertising

Advantages?

• Can attract a wider audience, as there is greater access to all available media platforms.
• The use of digital film allows for infinite editing capabilities and endless benefits to distribution and special effects.  The use of digital film allows for producers to add in extras, produce stunts, and even create false people with the click of a mouse.  
• Smaller film companies will benefit more, as they wont have to pay for their film in the cinema reducing costs.
• D cinema, would lead to the release of films over the Internet stopping the need for piracy, as all films would be released at the same time in all countries.
• Digital movies could be of better quality than that of the film prints as they last longer and it doesn’t matter if they are copied more than once, as all copies will be the same in quality.
• Convergence means that audiences can access different media platforms without buying new technology, e.g. PS3 consoles play BluRay DVDs. This means that all those who already owned a PS3 do not need to spend more money on buying a BluRay DVD player, and so this format will seem appealing to them.
• Multi-platform advertising attracts a wide audience, as the advertising isn’t all centralised in one place. Audiences are exposed to adverts wherever they look, on billboards, television, on the Internet and during on demand television services. Adverts can be continuous throughout the platforms.
• Legal film downloading will combat piracy, which tends to affect smaller film companies. This will lead to another boom in the film industry, and hopefully to the prominence in small-budget films.
• CGI and SFX have lead to a boom in action based movies. People now go to the cinema with high hopes of seeing computer-generated images that are impressive. Many cinema goers are enticed by these effects, and will specifically see a film because of it. CGI has also helped the family genre of film, as characters no longer have to been drawn in cartoon form, and so bring to it a new lease of life.