Sample Questions

The question will be a general one that you could use any of the case studies to answer.

You should do essay plans and timed essays for all of these as revision, you may email me during the holidays at shsgmedia@mac.com
Section B: Institutions and Audiences
Answer the question below, making detailed reference to examples from your case study
material to support points made in your answer.

Discuss the issues raised by an institution’s need to target specific audiences within a media
industry which you have studied.


Here is the mark scheme for this question:
Section B: Institutions and Audiences

Discuss the issues raised by institutions’ need to target specific audiences within a media industry which you have studied.
Candidates will be assessed on their ability to illustrate patterns of production, distribution, exchange and consumption through relevant case study examples and their own experiences.

Candidates may cover the following material in their responses to the question:

• Production practices which allow texts to be constructed for specific audiences
• Distribution and marketing strategies to raise audience awareness of specific products or types of products
• The use of new technology to facilitate more accurate targeting of specific audiences
• Audience strategies in facilitating or challenging institutional practices

Candidates should be given credit for their knowledge and understanding, illustrated through case study material, in any of these areas; there is no requirement that they should all be covered equally. Examiners should also be prepared to allow points, examples and arguments that have not been considered if they are relevant and justified.
Level 4
Explanation/analysis/argument (16-20 marks)
• Shows excellent understanding of the task
• Excellent knowledge and understanding of institutional/audience
practices – factual knowledge is relevant and accurate
• A clear and developed argument, substantiated by detailed
reference to case study material
• Clearly relevant to set question
Use of examples (16-20 marks)
• Offers frequent evidence from case study material – award marks to
reflect the range and appropriateness of examples
• Offers a full range of examples from case study and own experience
• Offers examples which are clearly relevant to the set question
Use of terminology (8-10 marks)
• Use of terminology is relevant and accurate
Complex issues have been expressed clearly and fluently using a style of writing appropriate to the complex subject matter. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and grammar.