Consider the extent to which media audiences are the agents, beneficiaries or victims of change.

Change in technology
How the films are exhibited - Game consoles can now play DVDs and music and have blue ray. The hardware is getting cheaper and personal dvds players have gone down in prices. Audiences can now pause and leave films and get films on demand, which is easy access to audiences. Mobile phones, such as the iphone can link up with sky and record films. Institutions have to take a risk in technology about what to back up. People are benefiting from channels such as film 4 and channel 4 films that are available to most viewers.

Changes in cinemas
Because of modern technology and the internet, the cinemas are becoming less popular because downloads are available and pirate copies of films. This means that cinemas have become more expensive and people are less likely to spend money. Some people are being victimised because cinemas are showing less films, meaning the regular cinema viewers are losing out. The film ‘This is England’ was not shown in some cinemas. The American film industry are dominating cinemas, meaning the British film industry struggles to show films. When ‘This Is England” was being shown around the country it was distributed by film canisters. But if the British film industry was to convert the cinemas to digital then more films like “this is England” would be able to be shown in our town. This would therefore benefit the audience.

Films on demands
Audiences benefit from purchasing films on demand, as it is cheaper to wait a couple of months and view it for half the price in the viewers own home. DVDs have also become cheaper to buy because rental stores are closing down. For example, in the Southend area currently blockbuster, choices and starburst have recently closed down. There are fewer rental stores because free view and box office are becoming more popular and the internet is used for downloads.